As one of Practical Horseman and Dressage Today’s editors, it was super convenient that the August 2024 American Equestrian Trade Association (AETA) trade show took place at Dallas Market Center in Dallas, Texas, where I happen to be based. This year’s AETA festivities—held in conjunction with the International Western & English Apparel & Equipment Trade Show—kicked off on Tuesday, August 13, and will be wrapping up today.
These combined trade shows create the world’s largest marketplace of equestrian industry products from leading manufacturers and brands. For us, the dual event presented a golden opportunity to check out some of the newest, most innovative products on the market to learn how they can make our horses lives better. I got a chance to chat with a number of top brands and visionaries in the equestrian industry from across the globe to preview some exciting new products that will be launching in the U.S. soon.
Additionally, we’re excited to announce that we’ll be launching a new digital version of our favorite, longstanding department—PH Tack Room—to help you navigate the endless pastures of products out there and find tack, equipment and apparel for you and your horse that will be sure to add value, joy or a splash of color to your partnership.
Here’s a sneak peek of some of the exciting new products we saw at AETA this week!
To read more about the 2024 August AETA trade show, click here.
