Largest Equestrian Trade Show in U.S. Set for August 25-28

The AETA International Trade Show Doubles in Size; Welcomes Buyers from Around the World from August 25-28.

The American Equestrian Trade Association (AETA) International Trade Show returns to Dallas Market Center from August 25-28. It features twice the number of exhibitors as its previous edition and welcomes distinguished buyers across North America and countries around the world.

The WTC atrium

AETA is the largest show in the U.S. for the business of equestrian. It will feature more than 75 select manufacturers from around the world including notable new and expanding exhibitors. Showing for the first time in Dallas are Hannah Childs Lifestyle, SSG Gloves, Waldhausen USA and Butet Saumur who join returning companies Charles Owen, Chestnut Bay Apparel, Schockemoehle Sports, and many others. 

“We are pleased to showcase more top companies in a dedicated neighborhood on the tenth floor,” said Cindy Morris, president and CEO of Dallas Market Center. “We are also expecting attendance by many new retailers who will experience Texas hospitality and a marketplace with a wide range of products that begins with leading equestrian brands but extends to western lifestyle, gifts, home décor, apparel and accessories.”

The show is occurring at the same time as WESA’s International Western/English Apparel & Equipment Market (August 25-28). The two shows together will present more than 1,000 western apparel and accessories, footwear, tack, and equestrian products under one roof. Also taking place inside Dallas Market Center are the Dallas Apparel & Accessories Market (August 23-26) and KidsWorld (August  23-26).

AETA International Trade Show Market Events

All buyers are invited to attend a variety of industry, social, and hospitality events. Highlights Include:

  • Western & English Fashion Show – Thursday, August 25th @ 6pm on WTC 1st Floor
    • The show will spotlight Equestrian and Western trends on the runway, sourced straight from exhibitors at the show.
    • Join us an hour before the show for a complimentary cocktail and live music
  • AETA Blue Ribbon Breakfast – Thursday, August 25th – Sunday, August 28th @ 9am on WTC 10th Floor
    • Complimentary breakfast located near the AETA Temp exhibitors.
  • The Official AETA Show Party – Friday, August 26th @ 3pm on WTC 10th Floor
    • Network with industry peers and enjoy a complimentary bar and bites plus live music!

A full list of events, and hospitality are available on the Dallas Market Center website.

For New Buyers

New buyer applications are at record levels, and to support new buyers visiting for the first time, Dallas Market Center is offering a daily new buyer orientation. Attend DMC Scoop Tuesday, August 23rd – Friday, August 26th at 9AM on the 1st floor of World Trade Center.

Apparel, Accessories, Gift and Home Resources

In addition to the 75+ equestrian exhibitors, hundreds of apparel and accessories brands as well as gift and home showrooms are open during the show in the Trade Mart, World Trade Center, and IHDC building. These exhibitors feature many options for equestrian retailers including women’s apparel and accessories, home accents, candles, holiday, spa and wellness, paper products, gourmet items, and more. A special exhibit of select gift items will be featured in the AETA tradeshow space on the 10th floor.

Key Retailers

The show will be welcoming key retailers representing hundreds of millions of dollars in purchasing power. Those special partners include DaMoors Tack & Feed, Calabasas Saddlery, Allen’s Boot Center, Equus Now, The Tackeria, and St. Croix Saddlery. International retailers include INTL AETA – Rodeo City (MX), West’ N Colour (AUS), Sparkle Chicks and Annlee Saddlery & Cowboy Hattery (AUS), and Bridle Path Tack Shop (AUS).

Unmatched Hotel Offers

Dallas Market Center partner hotels are offering new hotel options to support a range of buyer travel budgets. Dozens of hotels, many within walking distance of the campus, are offering updated rates as low as $119 and also special rates at the Virgin Hotel, Le Meridien The Stoneleigh, Rosewood Mansion on Turtle Creek, and Ritz Carlton. Rates valid until 2 weeks prior to Market, based on availability and are subject to change at any time so please reach out to Market Travel online or by calling 214-744-7444.

For future markets, visit the Dallas Market Center website and download the Dallas Market Center mobile app. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the DMC Daily Dose.

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