Kimberly, Idaho—For millions of American women and their families, breast cancer is a fight that touches every part of life. This October, Standlee Premium Western Forage® is proud to launch its fifth annual breast cancer awareness initiative: Grab & Go® to Give, a campaign rooted in community, hope and action. For the first time, Standlee’s iconic green Grab & Go bales are turning pink. This is not just a color change, but a symbol of solidarity with those impacted by breast cancer.
The pink bales, featuring limited-edition packaging, have been distributed to retailers across the country to help spread awareness. Standlee’s pink Grab & Go bales will fuel your horse with high-quality forage, while also fueling the fight against breast cancer with funds from this year’s campaign supporting a number of research and awareness projects.
“Supporting the fight against breast cancer has long been part of who we are,” Standlee’s Vice President of Marketing Jessica Wright said. “Each year, we are reminded that this battle affects the people standing right beside us, in our own barns, homes and communities. These pink bales are a reminder that together, we can fight for a future without breast cancer.”
This year’s milestone marks five consecutive years of Standlee’s commitment to the cause. Previous campaigns have spotlighted personal stories of resilience and inspired the equine community nationwide to join in the fight against breast cancer.
Funds from this year’s campaign will support the following organizations:
- Breast Cancer Research Foundation (BCRF) – Funding innovative research to prevent and cure breast cancer worldwide.
- Living Beyond Breast Cancer (LBBC) – Providing education, resources and a supportive community for people affected by breast cancer.
- Riding Beyond – Offering equine-assisted programs that promote healing and empowerment for women facing cancer.
- Rural Gone Urban Foundation – Providing judgment-free grants and financial support to women battling breast cancer, empowering them to make memories and invest in legacies for themselves and their families.
- Horses and Hope – Supporting medically underserved individuals, especially those in the Kentucky horse industry and beyond, through education, screening and support to help with early detection and care.
Join the Movement
Every pink Grab & Go bale purchased helps support these organizations and the people they serve. Together, we can stand stronger in the fight to wrap up breast cancer, one bale at a time. Learn more here.
