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OUR MISSION

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Practical Horseman provides hands-on how-to information on riding, training, equine health and competitions for English riders through multi-media channels including print, online, social media, podcasts and events. Respected experts in the disciplines of dressage, eventing, hunters and jumpers share in-depth information to help readers become well-rounded riders and horse-care managers. Profiles and features create a sense of community, from top professionals to dedicated amateurs, helping foster the dream of being the best horseperson possible.

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NOTE FROM OUR EDITOR

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How do I ride a SMOOTHER hunter round? Make a WINNING jump-off turn? Sit the trot BETTER? Rate my horse's cross-country speed ACCURATELY? Ensure my horse's HEALTH? 

We answer these questions in print and online, via video and social media. We are the LINK between the top trainers, riders and veterinarians in our sport and riders striving TO BE THE BEST HORSEPEOPLE they can be. Every day. Every ride. — Sandra Oliynyk

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AUDIENCE DEMOGRAPHICS

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CAPTIVATING OUR READERS

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BY THE NUMBERS

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Magazine (published 4 times annually)

  • 38,000 Readers

Website

  • 1 million+ users in 2018
  • 200,000+ pageviews each month
  • 25%+ users in 2018 between the ages of 25-34
  • 62% use mobile device

Email Newsletter (weekly)

  • 15,800+ Subscribers

Social Media

The Practical Horseman Podcast

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  • Total lifetime plays across all platforms: 6,237
  • Avg. episode listens: 344.25
  • Avg. episode retention: 76% 
  • Most listeners in location: United States
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CONTENT PILLARS

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2019 EDITORIAL CALENDAR

ISSUESPACE DUEMATERIALS DUEON SALEFEATURETRAININGHEALTH

SPRING

2/6/19

2/8/19

3/12/19

Fair Hill International CCI*** winner Frankie Thieriot Stutes talks about juggling eventing, motherhood and work 

Hunters: Havens Schatt’s tips to train young horses
Eventing: Tammy Smith
Jumpers: Preparing to ride a flying change with Sloane Coles
Dressage: Felicitas von Neumann- Cosel’s thoughts on proper bend Dressage: Lauren Sprieser on shoulder-in and renvers 

Feature: The profession of equine sports medicine and rehabilitation

Stable Management: Dressage’s Liv Gude: How to take a horse’s temperature; Eventing’s Emma Ford: How to trim/ shape a tail; Hunters/ Jumpers’ Laurie Pitts: American-style show trimming

Jennie Vigliano:
Braiding Vet on Call: Shockwave & Laser Therapy

Bonus distribution: Kentucky Three-Day Event

SUMMER

5/22/19

5/24/19

6/25/19

Sporthorse stars: A look at the health-care routines of four equine superstars
Jumper: Royce (Ridden by Margie Engle)
Hunter: Private Practice (Ridden by Tori Colvin)
Eventer: Donner
(Ridden by Lynn Symansky)
Dressage: Mount St. John (Ridden by Charlotte Dujardin

Eventing: Kim Severson
Hunters: John French
Jumpers: Amanda Derbyshire Dressage: Starting a young horse with Emily Miles
Dressage: How to peak your dressage horse’s performance 

Feature: Cellulitis

Stable Management:
Dressage’s Liv Gude: Simple tips to use in the grooming stall to make life caring for your horse easier; Eventing’s Emma Ford: How to bang an eventer’s tail; Hunters/Jumpers Laurie Pitts: Bathing a horse
Vet on Call: Exercise Intolerance

Bonus distribution: American Gold Cup 

FALL

8/28/19

8/30/19

10/1/19

U.S. sponsor/horse owner Margaret Duprey of Cherry Knoll Farm talks about supporting the sports of dressage, hunters, jumpers and para-dressage. 

Eventing’s Jim Wofford’s annual Kentucky Three-Day Event rider critique
Eventing: Will Coleman Equitation: USEF judge and equitation/hunter trainer Kip Rosenthal on how to fix rider position and aid faults
Jumpers: Molly Ashe Cawley Dressage: Olympian Ali Brock on rhythm and pace
Dressage: Denmark’s Cathrine Dufour 

Feature: How to distinguish lameness issues from a blemish

Stable Management: Dressage’s Liv Gude: How to use coolers; Eventing’s Emma Ford: Tips on body clipping; Hunters/Jumpers Laurie Pitts: Daily tack cleaning Vet on Call: Back and Sacroiliac Joint Pain

Bonus distribution: Washington International Horse Show and Dressage at Devon 

WINTER

11/13/19

11/15/19

12/17/19

Germany’s Rothenberger family:
2018 German team WEG rider Sönke, sisters Sanneke and Semmieke and parents Sven and Gonnelien share their dressage passion. 

Eventing: Will Faudree
Hunters: Sandy Ferrrell
Jumpers: Ireland’s Shane Sweetnam
Dressage: Develop your horse’s soft back with Tuny Page 

Feature: Gut health

Stable Management: Dressage’s Liv Gude: Stall cleaning tips; Eventing’s Emma Ford: Applying liniment to legs/body; Hunters/Jumpers’; Laurie Pitts: Pulling/training a mane

Vet on Call: The value of preventative soundness exams 

In every issue: Clinic with Susanne von Dietze, Cross-Country with Jim Wofford, Jumping Clinic with Beezie Madden, Schooling Notebook, Vet on Call with Dr. Christina “Cricket” Russillo, Emporium, Solutions

Note: Training articles subject to change depending on trainer’s availability/schedule

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TESTIMONIALS

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“I’m an Adult Amateur with a full-time job, a busy family life and I also keep my horses at home. I love the training tips and articles I find in Practical Horseman! I save each issue to research training ideas between lessons and to keep current on health issues. Many pages are even taped to the inside of our barn office for quick reference. Practical Horseman not only helps me be a better rider, but a better horsewoman.” — Kelly Linn

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“It felt a little like losing an old friend when I found out that Dressage Today will not have a monthly publication anymore. But before it could bring me down I found the Winter 2018 issue of Practical Horseman in my mailbox. When I picked it up, I admit somewhat motivated by our wonderful Laura Graves and Verdades on the cover, I was surprised by the substantial magazine. Intrigued, I found myself turning the pages. I was relieved to find the columns I love, like Susanne von Dietze’s analysis of the rider ́s position, a wonderful report on a clinic with Hubertus Schmidt and more dressage-oriented articles. There are a lot of topics that tie all of us together, which was highlighted in the article about Laura Graves teaching the jumper riders. I will still be looking forward to getting my magazine, if not as often but with wonderful material that will keep me occupied for quite a while!” — Felicitas von Neumann-Cosel, FEI Trainer

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CLASSIFIED ADVERTISING

Reach over 32,000 avid readers monthly!

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Classified rates: 

Start as low as $3.75 per word (10 word minimum)

Perfect for selling:

  • Apparel and accessories
  • Saddle and tack
  • Books and video
  • Real estate
  • Barn and stable equipment

Contact:

Warren Wilson
Office: 760.546.1192
ph@aimclassifieds.com

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CUSTOM MARKETING SOLUTIONS

The Equine Network is the industry leader in print, online and social media—we know every type of horse enthusiast and reach every segment of the market. We provide creative and strategic advertising solutions that reach our audience across multiple platforms:

  • Native content
  • Email blasts
  • Custom newsletters
  • Microsites
  • Retailer training
  • Sweepstakes, contests and giveaways
  • Training with the experts: Win A Day series
  • Facebook and Instagram ads
  • Rich media banner ads: expandable, in-banner video and stick footer banner ads
  • Video production and marketing
  • Ambassador program
  • Photo galleries
  • Surveys
  • Quizzes
  • In-house creative, execution & promotions
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CONTACT US

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Patrick Trowbridge
English Group Publisher
Cell: 818.219.0415
PTrowbridge@aimmedia.com

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Michelle Adaway
Advertising Account Manager
Cell: 859.619.8263
madaway@aimmedia.com