Practical Horseman 2020 Media Kit - Expert how-to for English Riders

Practical Horseman 2020 Media Kit

OUR MISSION

PH2019-BannerImage

Practical Horseman provides hands-on how-to information on riding, training, equine health and competitions for English riders through multi-media channels including print, online, social media, podcasts and events. Respected experts in the disciplines of dressage, eventing, hunters and jumpers share in-depth information to help readers become well-rounded riders and horse-care managers. Profiles and features create a sense of community, from top professionals to dedicated amateurs, helping foster the dream of being the best horseperson possible.

PH2019_Awards
section-border

NOTE FROM OUR EDITOR

PH2019-Sandy

How do I ride a SMOOTHER hunter round? Make a WINNING jump-off turn? Sit the trot BETTER? Rate my horse's cross-country speed ACCURATELY? Ensure my horse's HEALTH? 

We answer these questions in print and online, via video and social media. We are the LINK between the top trainers, riders and veterinarians in our sport and riders striving TO BE THE BEST HORSEPEOPLE they can be. Every day. Every ride. — Sandra Oliynyk

section-border

AUDIENCE DEMOGRAPHICS

PH2019_DemographicAudience
section-border

CAPTIVATING OUR READERS

PH2019-CaptivatingReaders
section-border

BY THE NUMBERS

PH2019-Screens

Magazine (published 4 times annually)

  • 38,000 Readers

Website

  • 1 million+ users in 2018
  • 200,000+ pageviews each month
  • 25%+ users in 2018 between the ages of 25-34
  • 62% use mobile device

Email Newsletter (weekly)

  • 15,800+ Subscribers

Social Media

The Practical Horseman Podcast

practical-horseman-podcast-logo
  • Total lifetime plays across platforms: 6,305
  • Average episode listens: 788
  • Average episode retention: 72%

#AskAnnie Podcast

  • Total lifetime plays across platforms: 1,912
  • Average episode listens: 115.8
  • Average episode retention: 73.1%
section-border

CONTENT PILLARS

PH2019-ContentPages
PH2019_ContentPillars
section-border

2020 EDITORIAL CALENDAR

ISSUESPACE DUEMATERIALS DUEON SALEFEATURETRAININGHEALTH

SPRING

2/5/120

2/7/20

3/12/20

Special 2020 FEI World Cup™ Las Vegas preview section

• Dressage: USDF bronze, silver and gold medalist Michael Bragdell
• Eventing: Pan-Am team gold medalist Lynn Symansky
• Hunters/Jumpers: Heather Caristo-Williams’ show-day prep—stage a fun mock competition at home
• Jumpers: Dutch Olympian Harrie Smolders

Feature: Deworming/parasites

Stable Management:
• Apply liniment to legs/body
• Pull a mane

Vet On Call: How to keep senior sporthorses healthy

Expert Answer: Communicable diseases

Bonus distribution: FEI World Cup™ Finals; Land Rover Kentucky Three-Day Event; HITS Saugerties, Balmoral Park Show, Culpeper; Del Mar National Horse Show; IHSA Nationals

SUMMER

5/20/20

5/22/20

6/25/20

2020 Tokyo Olympic preview section

• Dressage: Olympian Adrienne Lyle
• Eventing: Jim Wofford’s annual Land Rover Kentucky Three-Day Event rider critique
• Hunters: Heritage Farms’ Patricia Griffith
• Jumpers: Grand prix rider Andrew Welles

Feature: Cellulitis (when microbial bacteria affect tissues under the skin, causing excessive leg swelling; complications include laminitis and dermal necrosis)

Stable Management:
• Simple grooming-stall tips (soak pull-on bell boots, tennis balls on ends of cross-ties, etc.)
• Bathing a horse

Vet On Call: Joint health

Expert Answer:
Regulating a mare’s heat cycles

Bonus distribution: HITS; American Gold Cup; USEA Championships; USEF Dressage Finals; Dressage at Devon

FALL

8/26/20

8/28/20

10/1/20

2020 Olympic coverage

• Dressage: Denmark’s Cathrine Dufour
• Eventing: Pan-Am team gold medalist Doug Payne
• Equitation: USEF judge and equitation/hunter trainer Kip Rosenthal—Fixing rider position and aid faults
• Jumpers: Show-jumping legend Katie Prudent

Feature: Kissing spine (when two or more spinous processes—the bones that stick up from each vertebrae in the spine—touch or rub together; signs are back pain, bone cysts and arthritic changes)

Stable Management:
• Body clipping
• Daily tack cleaning

Vet On Call: Strategies to improve muscle recovery and eliminate lactic acid build-up after training

Expert Answer: Equine respiratory issues

Bonus distribution: Pennsylvania National Horse Show, Washington International Horse Show

WINTER

11/11/20

11/13/20

12/17/20

• Dressage: Grand Prix rider Jim Koford
• Eventing: International rider Liz Halliday-Sharp
• Hunters: Up-and-coming rider Hannah Isop
• Jumpers: Olympian Lauren Hough

Feature: Pituitary pars intermedia dysfunction (PPID)

Stable Management: Stall cleaning

Vet On Call: Shivers

Expert Answer: Hoof care

Bonus distribution: HITS Ocala, Desert Circuit (Thermal)

In every issue: Clinic with Susanne von Dietze, Cross-Country with Jim Wofford, Jumping Clinic with Beezie Madden, Schooling Notebook, Vet on Call with Dr. Christina “Cricket” Russillo, Solutions

NEW! Read a dressage expert’s training advice, then go to Dressage Today’s online video site and see it in action.

Note: Training articles subject to change depending on trainers’ availability/schedule. Dates subject to change.

section-border

TESTIMONIALS

PH2019-Kelly

“I’m an Adult Amateur with a full-time job, a busy family life and I also keep my horses at home. I love the training tips and articles I find in Practical Horseman! I save each issue to research training ideas between lessons and to keep current on health issues. Many pages are even taped to the inside of our barn office for quick reference. Practical Horseman not only helps me be a better rider, but a better horsewoman.” — Kelly Linn

PH2019-Felicitas

“It felt a little like losing an old friend when I found out that Dressage Today will not have a monthly publication anymore. But before it could bring me down I found the Winter 2018 issue of Practical Horseman in my mailbox. When I picked it up, I admit somewhat motivated by our wonderful Laura Graves and Verdades on the cover, I was surprised by the substantial magazine. Intrigued, I found myself turning the pages. I was relieved to find the columns I love, like Susanne von Dietze’s analysis of the rider ́s position, a wonderful report on a clinic with Hubertus Schmidt and more dressage-oriented articles. There are a lot of topics that tie all of us together, which was highlighted in the article about Laura Graves teaching the jumper riders. I will still be looking forward to getting my magazine, if not as often but with wonderful material that will keep me occupied for quite a while!” — Felicitas von Neumann-Cosel, FEI Trainer

section-border

CLASSIFIED ADVERTISING

Reach over 32,000 avid readers monthly!

PH2019-ClassifiedAdvertising

Classified rates: 

Start as low as $3.75 per word (10 word minimum)

Perfect for selling:

  • Apparel and accessories
  • Saddle and tack
  • Books and video
  • Real estate
  • Barn and stable equipment

Contact:

Warren Wilson
Office: 760.546.1192
ph@aimclassifieds.com

section-border

CUSTOM MARKETING SOLUTIONS

The Equine Network is the industry leader in print, online and social media—we know every type of horse enthusiast and reach every segment of the market. We provide creative and strategic advertising solutions that reach our audience across multiple platforms:

  • Native content
  • Email blasts
  • Custom newsletters
  • Microsites
  • Retailer training
  • Sweepstakes, contests and giveaways
  • Training with the experts: Win A Day series
  • Facebook and Instagram ads
  • Rich media banner ads: expandable, in-banner video and stick footer banner ads
  • Video production and marketing
  • Ambassador program
  • Photo galleries
  • Surveys
  • Quizzes
  • In-house creative, execution & promotions
section-border

CONTACT US

PH2019-PatTrowbridge

Patrick Trowbridge
English Group Publisher
Cell: 818.219.0415
PTrowbridge@aimmedia.com

section-border
PH2019-MichelleAdaway

Michelle Adaway
Advertising Account Manager
Cell: 859.619.8263
madaway@aimmedia.com