Practical Horseman 2020 Media Kit

OUR MISSION

Practical Horseman provides hands-on how-to information on riding, training, equine health and competitions for English riders through multi-media channels including print, online, social media, podcasts and events. Respected experts in the disciplines of dressage, eventing, hunters and jumpers share in-depth information to help readers become well-rounded riders and horse-care managers. Profiles and features create a sense of community, from top professionals to dedicated amateurs, helping foster the dream of being the best horseperson possible.

NOTE FROM OUR EDITOR

How do I ride a SMOOTHER hunter round? Make a WINNING jump-off turn? Sit the trot BETTER? Rate my horse's cross-country speed ACCURATELY? Ensure my horse's HEALTH?

We answer these questions in print and online, via video and social media. We are the LINK between the top trainers, riders and veterinarians in our sport and riders striving TO BE THE BEST HORSEPEOPLE they can be. Every day. Every ride. — Sandra Oliynyk

AUDIENCE DEMOGRAPHICS

CAPTIVATING OUR READERS

BY THE NUMBERS

Magazine (published 4 times annually)

38,000 Readers

Website

1 million+ users in 2018
200,000+ pageviews each month
25%+ users in 2018 between the ages of 25-34
62% use mobile device

15,800+ Subscribers

233,000+ Facebook followers
11,700+ Instagram followers
20,500+ Twitter followers
6,300+ Pinterest followers

The Practical Horseman Podcast

Total lifetime plays across platforms: 6,305
Average episode listens: 788
Average episode retention: 72%

#AskAnnie Podcast

Total lifetime plays across platforms: 1,912
Average episode listens: 115.8
Average episode retention: 73.1%

CONTENT PILLARS

2020 EDITORIAL CALENDAR


ISSUE	SPACE DUE	MATERIALS DUE	ON SALE	FEATURE	TRAINING	HEALTH
SPRING	2/5/120	2/7/20	3/12/20	Special 2020 FEI World Cup™ Las Vegas preview section	• Dressage: USDF bronze, silver and gold medalist Michael Bragdell • Eventing: Pan-Am team gold medalist Lynn Symansky • Hunters/Jumpers: Heather Caristo-Williams’ show-day prep—stage a fun mock competition at home • Jumpers: Dutch Olympian Harrie Smolders	Feature: Deworming/parasites Stable Management: • Apply liniment to legs/body • Pull a mane Vet On Call: How to keep senior sporthorses healthy Expert Answer: Communicable diseases Bonus distribution: FEI World Cup™ Finals; Land Rover Kentucky Three-Day Event; HITS Saugerties, Balmoral Park Show, Culpeper; Del Mar National Horse Show; IHSA Nationals
SUMMER	5/20/20	5/22/20	6/25/20	2020 Tokyo Olympic preview section	• Dressage: Olympian Adrienne Lyle • Eventing: Jim Wofford’s annual Land Rover Kentucky Three-Day Event rider critique • Hunters: Heritage Farms’ Patricia Griffith • Jumpers: Grand prix rider Andrew Welles	Feature: Cellulitis (when microbial bacteria affect tissues under the skin, causing excessive leg swelling; complications include laminitis and dermal necrosis) Stable Management: • Simple grooming-stall tips (soak pull-on bell boots, tennis balls on ends of cross-ties, etc.) • Bathing a horse Vet On Call: Joint health Expert Answer: Regulating a mare’s heat cycles Bonus distribution: HITS; American Gold Cup; USEA Championships; USEF Dressage Finals; Dressage at Devon
FALL	8/26/20	8/28/20	10/1/20	2020 Olympic coverage	• Dressage: Denmark’s Cathrine Dufour • Eventing: Pan-Am team gold medalist Doug Payne • Equitation: USEF judge and equitation/hunter trainer Kip Rosenthal—Fixing rider position and aid faults • Jumpers: Show-jumping legend Katie Prudent	Feature: Kissing spine (when two or more spinous processes—the bones that stick up from each vertebrae in the spine—touch or rub together; signs are back pain, bone cysts and arthritic changes) Stable Management: • Body clipping • Daily tack cleaning Vet On Call: Strategies to improve muscle recovery and eliminate lactic acid build-up after training Expert Answer: Equine respiratory issues Bonus distribution: Pennsylvania National Horse Show, Washington International Horse Show
WINTER	11/11/20	11/13/20	12/17/20		• Dressage: Grand Prix rider Jim Koford • Eventing: International rider Liz Halliday-Sharp • Hunters: Up-and-coming rider Hannah Isop • Jumpers: Olympian Lauren Hough	Feature: Pituitary pars intermedia dysfunction (PPID) Stable Management: Stall cleaning Vet On Call: Shivers Expert Answer: Hoof care Bonus distribution: HITS Ocala, Desert Circuit (Thermal)

In every issue: Clinic with Susanne von Dietze, Cross-Country with Jim Wofford, Jumping Clinic with Beezie Madden, Schooling Notebook, Vet on Call with Dr. Christina “Cricket” Russillo, Solutions

NEW! Read a dressage expert’s training advice, then go to Dressage Today’s online video site and see it in action.

Note: Training articles subject to change depending on trainers’ availability/schedule. Dates subject to change.

TESTIMONIALS

“I’m an Adult Amateur with a full-time job, a busy family life and I also keep my horses at home. I love the training tips and articles I find in Practical Horseman! I save each issue to research training ideas between lessons and to keep current on health issues. Many pages are even taped to the inside of our barn office for quick reference. Practical Horseman not only helps me be a better rider, but a better horsewoman.” — Kelly Linn

“It felt a little like losing an old friend when I found out that Dressage Today will not have a monthly publication anymore. But before it could bring me down I found the Winter 2018 issue of Practical Horseman in my mailbox. When I picked it up, I admit somewhat motivated by our wonderful Laura Graves and Verdades on the cover, I was surprised by the substantial magazine. Intrigued, I found myself turning the pages. I was relieved to find the columns I love, like Susanne von Dietze’s analysis of the rider ́s position, a wonderful report on a clinic with Hubertus Schmidt and more dressage-oriented articles. There are a lot of topics that tie all of us together, which was highlighted in the article about Laura Graves teaching the jumper riders. I will still be looking forward to getting my magazine, if not as often but with wonderful material that will keep me occupied for quite a while!” — Felicitas von Neumann-Cosel, FEI Trainer

CLASSIFIED ADVERTISING

Reach over 32,000 avid readers monthly!

Classified rates:

Start as low as $3.75 per word (10 word minimum)

Perfect for selling:

Apparel and accessories
Saddle and tack
Books and video
Real estate
Barn and stable equipment

Contact:

Warren Wilson
Office: 760.546.1192
ph@aimclassifieds.com

CUSTOM MARKETING SOLUTIONS

The Equine Network is the industry leader in print, online and social media—we know every type of horse enthusiast and reach every segment of the market. We provide creative and strategic advertising solutions that reach our audience across multiple platforms: