Practical Horseman 2020 Media Kit
OUR MISSION
Practical Horseman provides hands-on how-to information on riding, training, equine health and competitions for English riders through multi-media channels including print, online, social media, podcasts and events. Respected experts in the disciplines of dressage, eventing, hunters and jumpers share in-depth information to help readers become well-rounded riders and horse-care managers. Profiles and features create a sense of community, from top professionals to dedicated amateurs, helping foster the dream of being the best horseperson possible.
NOTE FROM OUR EDITOR
How do I ride a SMOOTHER hunter round? Make a WINNING jump-off turn? Sit the trot BETTER? Rate my horse's cross-country speed ACCURATELY? Ensure my horse's HEALTH?
We answer these questions in print and online, via video and social media. We are the LINK between the top trainers, riders and veterinarians in our sport and riders striving TO BE THE BEST HORSEPEOPLE they can be. Every day. Every ride. — Sandra Oliynyk
AUDIENCE DEMOGRAPHICS
CAPTIVATING OUR READERS
BY THE NUMBERS
Magazine (published 4 times annually)
- 38,000 Readers
Website
- 1 million+ users in 2018
- 200,000+ pageviews each month
- 25%+ users in 2018 between the ages of 25-34
- 62% use mobile device
Email Newsletter (weekly)
- 15,800+ Subscribers
Social Media
- 233,000+ Facebook followers
- 11,700+ Instagram followers
- 20,500+ Twitter followers
- 6,300+ Pinterest followers
The Practical Horseman Podcast
- Total lifetime plays across platforms: 6,305
- Average episode listens: 788
- Average episode retention: 72%
#AskAnnie Podcast
- Total lifetime plays across platforms: 1,912
- Average episode listens: 115.8
- Average episode retention: 73.1%
CONTENT PILLARS
2020 EDITORIAL CALENDAR
| ISSUE | SPACE DUE | MATERIALS DUE | ON SALE | FEATURE | TRAINING | HEALTH |
|---|---|---|---|---|---|---|
SPRING | 2/5/120 | 2/7/20 | 3/12/20 | Special 2020 FEI World Cup™ Las Vegas preview section | • Dressage: USDF bronze, silver and gold medalist Michael Bragdell | Feature: Deworming/parasites |
SUMMER | 5/20/20 | 5/22/20 | 6/25/20 | 2020 Tokyo Olympic preview section | • Dressage: Olympian Adrienne Lyle | Feature: Cellulitis (when microbial bacteria affect tissues under the skin, causing excessive leg swelling; complications include laminitis and dermal necrosis) |
FALL | 8/26/20 | 8/28/20 | 10/1/20 | 2020 Olympic coverage | • Dressage: Denmark’s Cathrine Dufour | Feature: Kissing spine (when two or more spinous processes—the bones that stick up from each vertebrae in the spine—touch or rub together; signs are back pain, bone cysts and arthritic changes) |
WINTER | 11/11/20 | 11/13/20 | 12/17/20 | • Dressage: Grand Prix rider Jim Koford | Feature: Pituitary pars intermedia dysfunction (PPID) |
In every issue: Clinic with Susanne von Dietze, Cross-Country with Jim Wofford, Jumping Clinic with Beezie Madden, Schooling Notebook, Vet on Call with Dr. Christina “Cricket” Russillo, Solutions
NEW! Read a dressage expert’s training advice, then go to Dressage Today’s online video site and see it in action.
Note: Training articles subject to change depending on trainers’ availability/schedule. Dates subject to change.
TESTIMONIALS
“I’m an Adult Amateur with a full-time job, a busy family life and I also keep my horses at home. I love the training tips and articles I find in Practical Horseman! I save each issue to research training ideas between lessons and to keep current on health issues. Many pages are even taped to the inside of our barn office for quick reference. Practical Horseman not only helps me be a better rider, but a better horsewoman.” — Kelly Linn
“It felt a little like losing an old friend when I found out that Dressage Today will not have a monthly publication anymore. But before it could bring me down I found the Winter 2018 issue of Practical Horseman in my mailbox. When I picked it up, I admit somewhat motivated by our wonderful Laura Graves and Verdades on the cover, I was surprised by the substantial magazine. Intrigued, I found myself turning the pages. I was relieved to find the columns I love, like Susanne von Dietze’s analysis of the rider ́s position, a wonderful report on a clinic with Hubertus Schmidt and more dressage-oriented articles. There are a lot of topics that tie all of us together, which was highlighted in the article about Laura Graves teaching the jumper riders. I will still be looking forward to getting my magazine, if not as often but with wonderful material that will keep me occupied for quite a while!” — Felicitas von Neumann-Cosel, FEI Trainer
CLASSIFIED ADVERTISING
Reach over 32,000 avid readers monthly!
Classified rates:
Start as low as $3.75 per word (10 word minimum)
Perfect for selling:
- Apparel and accessories
- Saddle and tack
- Books and video
- Real estate
- Barn and stable equipment
Contact:
Warren Wilson
Office: 760.546.1192
ph@aimclassifieds.com
CUSTOM MARKETING SOLUTIONS
The Equine Network is the industry leader in print, online and social media—we know every type of horse enthusiast and reach every segment of the market. We provide creative and strategic advertising solutions that reach our audience across multiple platforms:
- Native content
- Email blasts
- Custom newsletters
- Microsites
- Retailer training
- Sweepstakes, contests and giveaways
- Training with the experts: Win A Day series
- Facebook and Instagram ads
- Rich media banner ads: expandable, in-banner video and stick footer banner ads
- Video production and marketing
- Ambassador program
- Photo galleries
- Surveys
- Quizzes
- In-house creative, execution & promotions
CONTACT US
Patrick Trowbridge
English Group Publisher
Cell: 818.219.0415
PTrowbridge@aimmedia.com
Michelle Adaway
Advertising Account Manager
Cell: 859.619.8263
madaway@aimmedia.com